Dear Friends and Fellow Cigar Enthusiasts,
Why Simplicity Matters
When I first started Puroexpress nearly 30 years ago, the cigar industry was a different beast. Back then, it was all about the tobacco—the rich flavors, the meticulous craftsmanship, the simple joy of a good smoke. But somewhere along the line, things got… flashy. Cigars started coming dressed like they were heading to a gala—fancy bands, ornate boxes, marketing campaigns that could rival a Hollywood blockbuster.
Don’t get me wrong, I appreciate a bit of flair as much as the next person, but not when it overshadows the very essence of what makes a cigar enjoyable. So, I asked myself: What if we went back to basics? What if we focused on quality without the unnecessary frills? And that’s precisely what we did.
Our Path to the Bespoke Private Blend
After two decades of selling other brands, we decided it was time to roll up our sleeves (literally) and create something of our own. We had the experience, the connections, and most importantly, a genuine passion for cigars. Leveraging relationships built over years—often over shared smokes and hearty laughs—we gained access to some truly exceptional tobaccos.
We didn’t dress up our Bespoke Private Blend in gold foil or nestle it in a mahogany box. Instead, we wrapped it in simple brown paper bundles. Why? Because we believe that a great cigar doesn’t need to be flashy. It just needs to be good.
Sharing the Experience
We didn’t embark on a grand marketing crusade. No billboards, no celebrity endorsements, no smoke and mirrors—just good old-fashioned word of mouth. And let me tell you, word travels fast when people discover something they love.
One of our long-time customers—a die-hard aficionado of Cuban cigars—decided to give the Bespoke Robusto a try after growing weary of skyrocketing prices. After his first smoke, he gave me a call. “Rolf,” he said, “I think you’ve ruined me for other cigars.” We had a good laugh, but he wasn’t joking. He’s been a loyal fan ever since, and stories like his have become delightfully common.
Focusing on What Truly Matters
In an industry that’s often more about the sizzle than the steak, we’ve found success in simplicity. By focusing on the cigar itself—selecting top-notch tobaccos, perfecting our blends, and maintaining strict quality control—we’ve created something that resonates with true cigar lovers.
And it’s not just about offering an alternative to overpriced or over-marketed brands. It’s about providing an experience that’s genuine. A cigar that, when you light it up, you know every ounce of effort went into making that moment enjoyable.
United by a Shared Passion
What’s been most rewarding is the community that’s grown around the Bespoke Private Blend. Seeing connoisseurs—people with discerning palates and years of experience—embrace our cigars has been both humbling and invigorating. Word of mouth has been the best marketing we could dream of. When enthusiasts share their experiences and tell their friends, “You’ve got to try this,” it means the world to us. Cigar lounges, private gatherings, casual get-togethers—our cigars have found their way into the hearts and humidors of enthusiasts worldwide.
Continuing the Journey
We’re often asked what’s next for Puroexpress. Will we expand our line? Launch new blends? While we’re always exploring and experimenting (it’s in our nature), our primary focus remains on the Bespoke Private Blend. We’re committed to maintaining the quality and integrity that you’ve come to expect from us.
We believe in nurturing what we have, ensuring that every cigar that reaches you is crafted with the same care and passion as the first one we rolled out.
Gratitude for Your Support
To each of you who’ve been part of this journey—whether you’ve been with us from the beginning or have just recently discovered us—I extend my deepest gratitude. Your support, feedback, and shared passion fuel our drive to keep doing what we love.
Feel free to reach out, share your stories, or just say hello. After all, the best part of this journey has been the connections we’ve made along the way.
Warm regards and happy smoking,
Rolf
Founder and CEO, Puroexpress
P.S. Next time you light up a Bespoke Private Blend, know that you’re not just enjoying a cigar—you’re part of a story that’s been nearly 30 years in the making. And we’re just getting started.
