A Letter from Rolf: Bespoke—The Cigar That’s Challenging the Old Guard

When I first started Puroexpress nearly 30 years ago, the cigar industry was a different beast. Back then, it was all about the tobacco—the rich flavors, the meticulous craftsmanship, the simple joy of a good smoke. But somewhere along the line, things got… flashy. Cigars started coming dressed like they were heading to a gala—fancy bands, ornate boxes, marketing campaigns that could rival a Hollywood blockbuster.