A Letter from Rolf: Bespoke—The Cigar That’s Challenging the Old Guard

When I first started Puroexpress nearly 30 years ago, the cigar industry was a different beast. Back then, it was all about the tobacco—the rich flavors, the meticulous craftsmanship, the simple joy of a good smoke. But somewhere along the line, things got… flashy. Cigars started coming dressed like they were heading to a gala—fancy bands, ornate boxes, marketing campaigns that could rival a Hollywood blockbuster.

The New World vs. The Old Regime: A Tale of Three Nicaraguans

Well now, folks, it seems the Old Regime of Cuban cigars has pulled quite the stunt these last two years—tripling their prices overnight. But here’s a thought for our friends in Havana: do you reckon the quality has tripled too? Or do they think cigar aficionados can’t tell the difference between a cash grab and genuine craftsmanship?